“This whole show should be about staying alive not death.” remarks my pal Donna who I have recruited for this little research project. “Where’s the zest for life – travel, adventure, social aspects?”
She’s right. You walk in and the first display is for funeral services. Then you’re faced with a row of health related products and services, a strong dose of nutritional supplements and everything you need to relieve some kind of pain. Then I get it, the show is organized by theme: health, faith, money, lifestyle and travel.
Lifestyle as a category has promise until you notice that this isle focuses on insurance, nutrition, downsizing, senior care, retirement homes and communities and the ultimate, memorial services. This is not my aspiration for a Zoomer lifestyle. Let me put it this way – there was only one booth devoted to golf.
Zoomers Awesomely Ageless Boomers
You are a BOOMER if your birthday falls between 1946 and 1964. No other qualifications necessary. ZOOMER™ status must is achieved by adopting what the author calls the traits of a ZOOMER™ lifestyle.
These new boomers are coloring outside the lines, zig-zaging and zoooooming toward a bright new horizon chock-full of possibilities for reinventing retirement and redefining what it means to be a mature adult in the new millennium.
Donna and I arrived at the show at about 10:30am and faced a sea of seniors. By the time we left, around 1pm, there seemed to be a younger cast to the audience but in the end, the booths defined the show so given how demanding boomers and Zoomers are, there’s nothing to bring them back.
Instead of offering seniors’ services how about services that free me from day to day chores and worries so that I can go out and have fun. Where are the pampering services that I’m willing to pay for such as spas or personal trainers. There’s no zoomer fitness, just your choice of rehab or clubs for the young and fit.
Sign me up
And here’s a great opportunity missed by this show – where are the booths to offer Zoomers (and seniors) challenging and rewarding volunteer or part time work? There are lots of causes in Toronto needing help and this is an experienced group looking for a meaningful way to get engaged. Instead it’s the usual medical causes, looking for donations and scaring you into watching your health.
Going forward, I’d say “seniors” should definitively get one isle to represent the eventual but the rest should offer us some fun and challenge, supporting our conviction that this won’t be an ordinary retirement.