How savvy is Médecins Sans Frontières / Doctors Without Borders? Very!

I agree with the Globe and Mail’s caption of “Good Idea: Warehousing good intentions.”

Médecins Sans Frontières / Doctors Without Borders (Canada) has shopping carted giving. They’ve put all the supplies they need, urgent ones highlighted, onto a shopping type website where you can make a contribution big or small. $30 will buy a cholera treatment for one patient in Haiti or spend $18,750 and buy a full kit. $60 for a 5% share of a diesel generator or spend $1,200 and buy the whole unit. $90 buys a doctor for a day, $3,780 buys a 6 week mission.

The MSF Warehouse contains real items that Médecins Sans Frontières / Doctors Without Borders (MSF) uses in its field projects. When you purchase an item, you are making a contribution that supports MSF’s medical humanitarian aid work in general, and not just the purchase of that product. Your donation will be used where the need is greatest.

Complete with Twitter and Facebook integration, lots of pictures, stories, gift ideas this website is a great reinterpretation of giving. And just in time for the holidays.

It’s a great cause, and a brilliant use of web technology. Kudos to MSF Canada!

“Médecins Sans Frontières was established in 1971 by a small group of doctors and journalists. They were determined to find a way to respond rapidly and effectively to public health emergencies, with complete independence from political, economic and religious influences.”

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